Thread: New Sr V.P. iof Marketing - NCL

An NCL Press Release

Maria Miller to lead company's marketing efforts




Miami - Jun 2, 2009 ---
Norwegian Cruise Line today announced that Maria Miller has joined the company as senior vice president, marketing. In this senior role, she is responsible for all of Norwegian's marketing efforts, including advertising, branding, direct marketing, web site/e-commerce and market research. Miller is a seasoned marketing executive with more than 25 years of experience.

"Maria is a smart, strong brand marketer who is focused on delivering results that drive revenue and create brand loyalty," said Kevin Sheehan, Norwegian Cruise Line's chief executive officer. "We believe that she has the expertise and leadership skills to invigorate our marketing efforts."

Miller most recently served as chief marketing officer at Dallas-based Dave & Buster's, one of the country's premier entertainment/dining concepts with 52 locations throughout the United States and in Canada. Prior to that, she worked as a marketer and consultant within the technology industry. In addition, Maria has a wealth of increasingly responsible travel industry experience as the senior vice president of marketing with Avis and several executive level positions with American Express.

Maria received her undergraduate degree in business administration from New York University in New York City and has an MBA from Stanford University.

Interesting, I wonder what sort of changes this means for NCl that we, the customers, will notice. Can't wait to see!