I am not a fan of the murals on the side of their ships. Yes I am one of those that like the nice white hull. However, I will say, you can tell a NCL ship from a long ways away. With that in mind, I guess the murals are doing their jobs and making the ship recognizable. Out of all the NCL ships the Pride of America has the best mural, in my opinion.
As for the title, I was always told in any writing class I took to draft a headline that people will notice. That maybe the only thing I remember from any writing class. LOL