According to the Martinique Promotion Bureau, THE things to shop for in the way of souvenirs include Crafts, Madras, Creole Jewelry, and Rum.
Here's what the rundown on these items from the bureau's website:
Craft Industry
Coral jewelry, bamboo trinkets, wooden sculptures, wickerwork, pottery and Creole dolls dressed in madras. These are just some of the handmade goods that you can find at the Centre des Metiers d'Art in Fort-de-France, the craft market at la Savane and souvenir shops around the island.
Clothes
Madras, the material that was used to make Creole costumes, is still used to make clothes today (dresses, shirts, wrap-arounds.) Madras clothing is a wonderful ready-to-wear souvenir.
Candy
Candied fruit, coco bars, "douce-lettes" (a specialty combining coconut, milk and sugar), and many other treats are all made from our succulent tropical fruits.
Creole Jewelry
"Collier Chou" (a traditional-style necklace), "Chaine Forcat" bracelet, broaches and earrings, all complete the traditional Creole costume. Shaped by our craftsmen jewelers, gold is a souvenir laden with history.
Rum
Many connoisseurs say that rum from Martinique is the best in the world.
There's white rum, old rum, and many fine liqueurs such as coconut punch, passion fruit punch, orange punch...
In December, it's time for a shrubb, the special Christmas drink made from the dried peels of oranges and tangerines, sugar cane syrup and white rum. The shrubb is a delicious and very fine liqueur... so take your pick and drink up!
As rich as Martinique's history is the island's soil, which nurtures sugar cane that gives birth to rums that are rated among the world’s finest. Martinique rums have been awarded the prestigious French label "appellation d'origine contrôlée" previously reserved only for French cheeses and wines.
Distilleries abound on the island and all of them welcome visitors for a sampling of their products.