Holland America Line News Release

Extensive dry-dock slated to transform pool area into upscale retreat

Seattle, WA, June 1, 2009 — One of the key highlights of Holland America Line’s latest Signature of Excellence enhancements is The Retreat, a new resort-style pool area on the aft of the Lido deck. Catering to the preferences of today’s upscale travelers, the indulgent retreat is a first for the industry and currently on the first ship to showcase the recent upgrades, ms Veendam.

The main focus of the new pool experience is a shallow area with forty-four lounge chairs where guests can relax and dip their fingers and toes in the water. Built-in benches create another place for guests to relax and dangle their legs in the refreshing water.

“The Retreat is a totally new approach for us to this area of the ship,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “We’re creating an area where guests can relax outside in a sophisticated environment, and we’re adding other fun and convenient features such as a whirlpool, a band and DJ stand and even a pizzeria.”

The Retreat’s pool is divided into three main sections separated by low, curving walls running the length of the pool. The middle section is 16 inches deep so guests can sit on built-in benches in the water. The two side sections feature lounge chairs in eight inches of water—perfect for cooling off on a hot day. Water falls and spouts enhance the décor. At the aft end of the pool is a hot tub for soothing relaxation.

Slice, an upscale pizzeria, has been incorporated into the area, serving signature pizzas, whole pies and slices to order. Tables and comfortable, padded chairs under a sunscreen provide an inviting place to dine al fresco. And, in order to provide live music, a stage was added near the pool. For added entertainment, an LED screen and sound system is integrated into the ship's superstructure, providing movies and video to The Retreat.

Completion in Two Phases

Except for Veendam, completed at end of April 2009, and Rotterdam, to be completed in December 2009, The Retreat enhancements will be completed during the second series of drydocks planned for Signature of Excellence. First, in a series of drydocks in 2010 and 2011, Maasdam, Statendam and Ryndam will receive stateroom enhancements, the Mix and Showroom at Sea. The second phase of drydocks in 2012 and 2013 will add The Retreat and new staterooms on the aft portion of the ships, as well as forward verandah and spa staterooms.

This next phase in the Signature of Excellence commitment brings the latest innovations at sea to Holland America Line’s Statendam, Maasdam, Ryndam, Veendam and Rotterdam. Upgrades begin with new fixtures and soft goods in staterooms and bathrooms. A new category of stateroom, the Lanai stateroom with direct access to Lower Promenade deck, will be added along with several new staterooms on the aft portion of each ship. Highlights are the resort pool feature called The Retreat, the Showroom at Sea and the new Mix, three specialty lounges midship. Completing projects will be the addition of Canaletto, Holland America Line’s popular and complimentary casual Italian restaurant, introduced with ms Eurodam in summer 2008. Overall, Holland America Line has committed $525 million to its Signature of Excellence program that redefines premium cruising.


Editor’s note: Images available at Holland America Line Inc. - Signature of Excellence 2009 - CleanPix.