HAL surpasses $1 Million for Susan G Korman for the Cure
Holland America Line Program Surpasses $1 Million Raised for Susan G. Komen for the Cure(R)
SEATTLE, Aug. 12 /PRNewswire/ -- Holland America Line has surpassed themillion-dollar mark in contributions raised for Susan G. Komen for theCure(R) via its On Deck for the Cure program, earning it a place on Komen'sprestigious Million Dollar Council. The line will celebrate the milestonethis week with special receptions and recognition on the ships in its fleetand at its corporate headquarters in Seattle. Since the program began in 2006, On Deck for the Cure has raised nearly$1.1 million in support of breast cancer research. Noting the success ofthe ship-based program -- where ship guests make donations for walking lapsaround the deck -- Richard D. Meadows, CTC, executive vice president,marketing, sales and guest programs, said the company has recently extendedtheir contract with Susan G. Komen for the Cure to continue the On Deck forthe Cure program in the years to come. "We're overwhelmed with the spirit and generosity of our guests," saidMeadows. "On every cruise, our guests take time from their holiday to raisemoney to help fight this disease. Holland America Line is proud to be avehicle for this most worthy cause." Meadows noted that in 2007 one charter group on board the ms Maasdamturned out nearly 800 participants, smashing the previous Holland AmericaLine single walk record of 349 walkers, and the 2008 Grand World Voyage onthe ms Amsterdam raised more than $50,000 in its fund-raising walks. "We are very appreciative of the contribution goals set by HollandAmerica Line," said Katrina McGhee, vice president of marketing, Susan G.Komen for the Cure. "Through leveraging the support of staff and guestsalike, the company has reached the million dollar mark in less than twoyears. This is quite unique and an accomplishment achieved by only a fewcompanies in our Million Dollar Council." On Deck for the Cure Details Holland America estimates that more than 80,000 guests haveparticipated in more than 1,000 walks on Holland America Line cruisesworldwide since the program began in 2006. Participants pledged $15 ormore, then simply put their sea legs to good use and walked around theship's deck for a total of five kilometers. Depending on the ship, guestswalk up to 12 laps to reach 5K. Each participant receives an On Deck forthe Cure T-shirt and On Deck for the Cure pink wristband as well as aninvitation to a pink lemonade party following the walk. Carnival Corporation & plc Embraced Program in 2007 Buoyed by the success of Holland America Line's On Deck for the Cureprogram, last year, Carnival Corporation & plc extended the year-rounddonation program to four other Carnival brands. The combined 65 ships fromCarnival Cruise Lines, Princess Cruises, Seabourn Cruise Line, and CostaCruises Florida-based vessels, along with Holland America Line, provide anopportunity for guests to participate in the walks and other activities. On Deck for the Cure, presented by the Holland America Line Foundation,builds upon Holland America Line's existing corporate giving programs whichcontribute millions of dollars each year in cash sponsorships, in-kindshipboard events, free and reduced-fare cruise donations for nonprofitfundraising events, United Way participation and other philanthropicactivities. This summer, Holland America Line will host the Seattle KomenAffiliate's annual Survivor Celebration luncheon for more than 400 guestsonboard the ms Oosterdam. The Holland America Line Foundation donates 75%,or a minimum of $11.25, of each $15 donation to Komen for the Cure. Theremaining 25% covers a portion of the program costs. For information about sailing dates and cruise destinations, contact atravel agent or call Holland America Line at 1-877-SAIL-HAL(1-877-724-5425) or visit http://www.hollandamerica.com. For moreinformation about Holland America Line's giving program emailgiving@hollandamerica.com. - http://www.hollandamerica.com - About Susan G. Komen for the Cure(R) Nancy G. Brinker promised her dying sister, Susan G. Komen, she woulddo everything in her power to end breast cancer forever. In 1982, thatpromise became Susan G. Komen for the Cure and launched the global breastcancer movement. Today, Komen for the Cure is the world's largestgrassroots network of breast cancer survivors and activists fighting tosave lives, empower people, ensure quality care for all and energizescience to find the cures. Thanks to events like the Komen Race for theCure(R), we have invested more than $1 billion to fulfill our promise,becoming the largest source of nonprofit funds dedicated to the fightagainst breast cancer in the world. For more information about Susan G.Komen for the Cure, breast health or breast cancer, visithttp://www.komen.org or call 1-877 GO KOMEN. About Holland America Line [a division of Carnival Corporation and plc(NYSE: CCL and CUK)] Holland America Line's fleet of 14 ships offers nearly 500 cruises to314 ports of more than 100 countries, territories or dependencies. Two- to108- day itineraries visit all seven continents, highlights includeAntarctica, South America, Australia/New Zealand and Asia voyages; a GrandWorld Voyage; and popular sailings to ports in the Caribbean, Alaska,Mexico, Canada/New England, Europe and Panama Canal. A 15th ship isscheduled to join the fleet in 2010. Fleetwide, the company features Signature of Excellence enhancements, acommitment totaling more than $525 million, that showcase the Culinary ArtsCenter presented by Food & Wine magazine - a state-of-the-art onboard showkitchen where more than 60 celebrated guest chefs and culinary expertsprovide cooking demonstrations and classes - Explorations Café powered byThe New York Times, teens-only activity areas and all new stateroomamenities highlighted by flat-panel TVs and plush Euro-top Mariner's DreamBeds. World's Leading Cruise Lines The highest-rated premium cruise line in the world, Holland AmericaLine is a member of the exclusive World's Leading Cruise Lines alliance,which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line,Seabourn Cruise Line and Costa Cruises. Sharing a passion to please eachguest and a commitment to quality and value, these lines appeal to a widerange of lifestyles and budgets. The World's Leading Cruise Lines offerexciting and enriching cruise vacations to the world's most desirabledestinations.
Contact: Rose Abello Phone: 206/281-3535; 206-313-7673 international cell phone Fax: 206/262-5934 E-mail: pr@hollandamerica.coms.server=server()s.channel="news release"s.pageName="news_release_holland america line program surpasses $1 million raised for susan g. komen for the cure(r)"s.prop2="109"s.prop3="08-12-2008"/************* DO NOT ALTER ANYTHING BELOW THIS LINE ! **************/var s_code=s.t();if(s_code)document.write(s_code);//-->SOURCE Holland America Line
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HAL surpasses $1 Million for Susan G Korman for the Cure
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