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Island Cruises started in 2002 and has quickly taken on a second ship. Destinations are traditional, centring on the Mediterranean, the Caribbean and Brazil. Popular with everyone from kids to pensioners, with room for adult groups and honeymooners in between, its main appeal lies in being fun and friendly and informal, as well as affordable.
Keen not to put off potential customers who have an image of cruises as awkward, overly-formal affairs, Island has no onboard dress-code and encourages cruisers to be themselves and do as they please.
During the day, on-deck activities and games involve the gregarious crew as much as passengers, while those who prefer peace and quiet might opt to be pampered in the spa. The evenings see big theatrical productions, with alternative comedy available thanks to an exclusive deal with the legendary Jongleurs club.