Why consider Mayport?
Mayport is the best and only option left for a permanent cruise terminal on the St. Johns River. JAXPORT has done extensive studies of various other properties, including Blount Island. These have not worked for a variety of operational and environmental reasons.
For the Mayport community, having a cruise terminal nearby could serve as the focal point of rejuvenation of the Mayport Village, providing impetus for development of shops, restaurants and various hospitality-related businesses.
From a cruise industry and passenger perspective, sailing to Mayport would reduce transit time from ocean to terminal by 90 minutes, each way. Not only will the reduction in travel time save fuel, it would also open a variety of new destinations for vacationers.
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How does today's concept differ from a cruise terminal plan proposed for Mayport several years ago?
Mayport has been under consideration as a possible cruise terminal location in the past. However, the concept at the time differed greatly from today's proposed project. The earlier concept would have taken up too much of the Village's acreage, so the idea was discarded.
The project presently under review would require one ship's berth, a terminal building, and a multi-story parking garage, all of which would fit within 8 acres, or just 10 percent of Mayport's total 80 acres.
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What does the latest concept look like?
The current cruise concept features a single berth, a terminal building and a five-story parking garage. If a Mayport Cruise Terminal is determined to be a viable option, the architecture of any JAXPORT structures will reflect the flavor and history of the area.
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Why work so hard to keep the cruise industry in Jacksonville?
JAXPORT's mission is to bring jobs and economic opportunity to Northeast Florida, and having the cruise industry in the city helps us fulfill that goal. With just one cruise vessel sailing from Jacksonville, the cruise industry has created an estimated 400 new jobs and more than $40 million in new annual economic impact for Northeast Florida.
More than 60 percent of the economic impact from cruise ships comes from passengers, many of whom stay in Jacksonville before or after their cruise. They spend money as tourists at hotels, restaurants, rental car agencies, taxi and car shuttle services, gasoline stations, shopping centers, golf courses and similar attractions. Additionally, each ship has more than 600 crewmembers, many of whom spend money while in port making purchases at area stores, eating at local restaurants, renting cars, taking taxis, and using area services.
Mayport's shrimpers and fishermen also stand to benefit greatly from the additional visitors attracted to the region as they create a new market for the local fishing industry.
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How might a terminal in Mayport affect local traffic?
Generally, cruise passengers get off the ship mid-morning and get on between lunchtime and early afternoon. This means they would be driving opposite the normal traffic flow of the area and would not add to rush hour congestion. In addition, cruise passengers heading to or from a potential Mayport terminal would be urged to use both the Wonderwood Expressway and Heckscher Drive, meaning the St. Johns River Ferry would also play an important role in the movement of passengers. Clearly, this possible increase in ridership would greatly improve the ferry's financial health. JAXPORT will certainly study road usage and needs in partnership with the Florida Department of Transportation and make plans accordingly.
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How would this concept fit in with the special character of Mayport?
If JAXPORT moves forward with plans for a cruise terminal at Mayport, the history and flavor of the area will play a major role not only in the architecture chosen, but in the preservation of a working waterfront. JAXPORT understands the importance of the fishing industry and the crucial need to maintain options for the shrimpers and others who depend on the river for their livelihoods. It appears there are many ways the economic benefits of a cruise terminal can work hand-in-hand with the local way of life, providing opportunity while continuing to value the qualities that make Mayport unique.
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How would heightened security around a terminal affect Mayport?
Certainly, a JAXPORT Cruise Terminal at Mayport would require 24-hour security which would be heightened while a ship is in port. However, local residents would not be required to pass through any security checkpoints during the regular course of their day.
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Would this idea limit public access to the waterfront?
Besides the area occupied by the terminal and ship's berth, there is no intention to restrict public access to the waterfront, unless security issues must be addressed while a ship is actually docked at the terminal. There is a possibility that adjacent development attracted by a potential terminal would actually increase public access to the river by offering public docks or boardwalks. On days when no cruise ship is in berth, JAXPORT planners hope to offer public access to the cruise terminal waterfront and potentially the terminal building.
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How would a cruise terminal impact the Marine Science Education Center and the public boat ramp?
JAXPORT has no plans to use lands occupied by the Center or interfere with its operation in any way. Indeed, a potential Mayport Cruise Terminal could offer partnership opportunities between the Center and JAXPORT. A possible JAXPORT cruise terminal at Mayport will not affect the boat ramp operations either.
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What about environmental concerns? What about the sewage from the ships?
Investigating all environmental questions will be a crucial part of our initial study. In addition to researching the impact of a terminal operation, it is also important for JAXPORT to know if any clean-up of the properties involved would be required. There will be no discharge of sewage or other waste into Florida waters following a long-standing agreement between the state and the cruise industry. Above all, JAXPORT will continue working to protect the valuable natural resource that is the St. Johns River, which allows us to fulfill our mission to bring economic benefit to the region through seaport commerce.
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How will cruise ships affect river traffic?
Cruise terminal operations should not affect normal river traffic. The U.S. Coast Guard provides escort for all cruise vessels. Each cruise ship will need some time to turn as it arrives at the berth. This usually occurs in the early morning hours and normally takes no more than 10 minutes.
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What will JAXPORT do next?
JAXPORT staff will continue to research these important questions and come up with a recommendation on the feasibility of a Mayport Cruise Terminal option. Other issues on the table right now include permitting, zoning and land use clarifications and the ability to obtain a concrete cruise industry commitment to Jacksonville as a home port. Ultimately,
JAXPORT's Board of Directors will make the decision on how our organization will proceed.
As you can see, there are many subjects to consider when choosing a new location for JAXPORT's Cruise Terminal. We pledge to keep you informed and will look for ways to allow you to express concerns and desires. We appreciate your patience and invite you to contact JAXPORT's Director of Communications Nancy Rubin at (904) 357-3012 or
nancy.rubin@jaxport.com if you need further assistance. We will also continue to post updates on this area of our website.
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