2009 Disney Cruise Line Community Report

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Disney Cruise Line Releases Report on Efforts Supporting Communities, Environment and Workplace



CELEBRATION, Fla. (April 12, 2010) – As part of a consolidated corporate responsibility report for The Walt Disney Company, Disney Cruise Line today released its 2009 Community Report, highlighting the many ways the company is involved in the ports it frequents throughout the world.

The report shares details on the line’s commitment in the areas of community outreach, environmental stewardship, and further outlines how the company provides a safe and comfortable workplace for cast and crew members.

“At Disney Cruise Line, we are proud to be involved with many communities around the world and strive to make a positive impact in all of the places we call home,” said Karl Holz, president of Disney Cruise Line and New Vacation Operations. “Through our relationships with local leaders, we are able to extend our special brand of Disney magic beyond our ships and into the local communities where we live, work and play.”

In 2009, Disney Cruise Line and its cast and crew members contributed more than $252,000 in charitable, cash and in-kind merchandise and equipment donations to local organizations focused on developing children and supporting the environment across 13 unique ports of call.

The community report reflects a company-wide effort to build an integrated, transparent strategy that focuses on serving the needs of guests, cast and crew members, shareholders, business partners and local communities.

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Highlights from the report include:

Our Community

In 2009, Disney Cruise Line engaged communities by providing support to local non-profits through charitable giving and volunteer efforts, while also benefiting local economies by creating jobs and consuming goods and services.

• Disney VoluntEARS on ship and shore donated more than 4,400 hours of their personal time to benefit non-profit organizations in Central Florida, The Bahamas, Caribbean and Europe.
• Shipboard crew members brought the magic of Disney characters to nearly 2,000 children in schools, hospitals and care facilities in Disney Cruise Line ports of call.
• More than 550 wish trips were granted to children faced with life-threatening medical conditions.
• Disney VoluntEARS raised $23,000 for local childhood education, medical research and worldwide conservation programs through cast and crew member walks, bowl-a-thons and charitable events.

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The Environment

Environmental stewardship continues to be a cornerstone of our business. This year’s efforts focused on utilizing new technologies and ongoing programs to increase fuel efficiency, minimize waste and promote conservation worldwide. Key initiatives included:

• Applying an innovative hull coating to all Disney ships that is non-toxic and increases fuel efficiency.
• Installing Advanced Wastewater Purification Systems on our ships that utilize natural processes to treat and purify wastewater beyond international shipping standards.
• Promoting shipboard recycling processes that annually eliminate more than 405 tons of metals, plastic, glass and paper from traditional waste streams.
• Introducing reusable laundry bags in all guest staterooms, removing more than 150,000 plastic bags from the waste stream.
• Engaging children sailing aboard our ships in a new educational activity focused on conservation of endangered species.
• Communicating our efforts via a video program shown onboard and online entitled, “Behind the Waves,” hosted by Brenda Song from Disney Channel. The video can be viewed online at Disney Cruise Line Environmental Initiatives.

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Our Workplace


Disney Cruise Line is committed to fostering safe, inclusive and respectful workplaces both on land and at sea. The company offers a full spectrum of training and development opportunities to encourage cast and crew members’ success and growth, while also providing resources to encourage a healthy and balanced lifestyle at work and at home.

• Shipboard crew members receive, in total, more than 100,000 hours of training by Disney.
• Human resource managers are dedicated to supporting professional development and focus on day-to-day crew welfare.
• Crew activity managers organize programs and events year round for an audience of over 3,000 crew members from more than 50 different nations.

To view the complete 2009 Disney Cruise Line report, please visit the Corporate Responsibility section of the Disney Cruise Line news site at: Disney Cruise Line Community Relations.