Brand: is there one brand you like above all others?

Price: Does it really matter if you get the most expensive?

Resolution: What are your preferences?

Battery: Do you prefer the lithium that much to make a difference on the camera?

Size: Would you choose a slim over less compact?

View finder: is this important to you?

Memory cards: I know there are the different types. What do you think are best

Cases: do you use them?

Other options: do you like cameras that have a lot of different features ie: BW, self timer....

Last choice.....just a simple camera that you don't have to think about.