
Originally Posted by
Cruise Planner
I agree, Tim!
Lee Iaccoca wrote in his book that it takes a long time to gain the trust of a customer and only seconds to lose it. He firmly believed in the adage they used in commercials, "Quality is job 1". But it wasn't just the physical quality of the product, but also the quality of everything to do with the product including sales and service. He was the first to teach about total quality management, which gave everyone the authority to do what was necessary to satisfy the customer. Yes, sometimes the customer took advantage of the situation, but most of the time they didn't. These people were rewarded with the outcome they required, which resulted in a very satisfied customer. As he said, a satisfied customer will tell 4 or 5 people about their positive experiences, but a dissatisfied customer will tell 10 or 12 people about their negative experiences. So he felt it was worth it to keep all customers satisfied no matter the cost. Of course, in today's electronic world, a dissatisfied customer can easily tell thousands of people, as in the case of this story. Such negative experiences can influence people in their decisions to do business with a particular company and this can result in big monetary losses. So while a company may consider an issue like this as something minor and not a big deal, it can end up costing them in the long run and they need to consider the overall consequences when making their decisions on how to handle an unhappy customer.
As the woman said, all it would have taken is a couple of outfits. A minor price to pay to keep her as a very satisfied customer, but now they've lost her business and that of many others because of the lack of respect shown her.
Pete
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