I know we've talked this before, but there was an interesting article in Frommer's that I thought covered it well: Booking Travel Quandary: Trust Man or Machine?
But the one paragraph I thought summed it up quite well:
"Travel agents to some extent are masochists -- they spend each day planning and booking other people's travel rather than their own. Choose the right one and he or she will be well-traveled, knowledgeable about destinations, culturally aware and willing to spend the time and effort to make your vacation enjoyable. It's the insider information, the personal tips and advice that make the experience more fulfilling. Travel agents actually love what they do (they certainly don't do it for the money), they are passionate about travel and by forming relationships with their customers, they get to know exactly how to satisfy even the most voracious traveler's needs."
Gee, never thought of myself as a 'masochist', but perhaps that explains alot!!
Pete
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