A HAL Press Release:

Holland America Line Expands Shops With Exclusive Jewelry Boutique

Seattle, WA, June 1, 2009 -

The latest in high-end designer jewelry soon will be found aboard all Holland America Line ships as part of a continuing and extensive Signature of Excellence initiative which represents an investment of more than $525 million.
Merabella, a high-end jewelry boutique with one-of-a-kind collections, was first added to ms Amsterdam in 2006 and has enjoyed tremendous success. The boutique will be its own, separate shop with an elegant atmosphere. Guests will enjoy a one-on-one shopping experience in a luxury salon with a knowledgeable staff member.

"Merabella is an intimate boutique created for a memorable and extremely personalized shopping experience," said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. "Merabella boutiques are now aboard many of our ships. It's been so well received that we recently made the decision to incorporate the boutique on our entire fleet."

The branded designer jewelry collections are selected for their beauty and timeless elegance. Jewelry collections include stunning designs from LeVian, Christopher Designs, Chimento, Genesis, Tara and Sons plus many more designers. The boutique will be added on board ships during scheduled dry docks beginning with the Veendam in spring 2009 and will be completed by early 2011.

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