well, looks like the spirit of capitalism is shining brightly still in Costa Maya. I found this web site abiut a privat tour operator while surfing the web:

Costa Maya Cruise Excursions Guide for Shore tours and Shore Excursions in Costa Maya and Mahahual Mexico for Cruise Ship Passengers

Welcome to the all new and updated Costa Maya Cruise Excursions website!!!
Whether your ultimate tour is snorkeling, magnificent Mayan Ruins tours, pampered resort beach day visits, ATV tours, Wave Runner Tours, the fantastic Costa Maya Zip Line Canopy Tour or getting away from it all our tours and excursions will make your Mahahual visit the most memorable destination of your Caribbean cruise!
Puerto Costa Maya and Mahahual are back more beautiful than ever and awaiting your arrival.

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